Company • Strengths of the Company
Illustrator Meeting Critical Needs
The success of early childhood education depends on the knowledge of skilled teachers. Teacher competence has repeatedly been identified as the key variable in supporting child development, and teachers who understand how children think are able to effectively enhance and extend the child's construction of knowledge. That said, only 20% of preschool teachers have taken more than two college courses on child development and learning. A review of the content of these college courses reveals that child development is most often presented as a list of skills attained by children at various ages and stages. Contrary to this approach, Videatives supports teachers in their understanding of the learning processes of children seen as active and strategic problem-solvers.
Current Clash of Practice and Policy
Teachers need support for their defense of self-regulated and meaningful learning experiences. Standards-based quality initiatives by state and federal agencies often require teachers to administer tests of skills rather than identify the strategies and theories that occur when children wonder about complex and meaningful events. Today's standards-driven educational policies appear to clash with teachers' desires to create rich, problem-solving environments.
Today's early childhood educator needs support to:
- Defend self-regulated and meaningful learning experiences
- Create new methods and vocabulary in order to be clear and accountable
- Align the language of each state's standards with child-centered pedagogy
- Provide a research base for curriculum and instruction
- Achieve and sustain measurable outcomes
- Match research on what children know with what teachers see in the classroom
Meeting the Needs of Early Childhood Educators
Through the support of our products and services, teachers are able to teach in a more natural and meaningful way by wondering with children, rather than simply teaching skills and facts through structured lessons. Videatives helps teachers see what children know, gives teachers documentation tools for better reflection on the day's events, and offers teachers guidance as they build curricula. Videatives also provides teachers with research findings through the innovative use of technology that relates current theory and practice.
Competitive Strengths
Videatives is the only company that integrates early childhood theory with classroom practice in an engaging, highly accessible form for pre-service and in-service educators. Videatives encourages teachers to focus on the child rather than on the lesson, creating a rich educational environment. Our content allows for multiple business-sector partners and strategic partner opportunities. Videatives also benefits from the fast growing adoption of eLearning in the pre-service and in-service education market.
